Live Online Workshop | Replay Included
Get Paid More From the Flock You Already Have
This workshop shows you how to turn your eggs into real income without undercharging, second-guessing, or feeling weird every time you name your price.
Turn your eggs into real income without undercharging, second-guessing, or feeling weird every time you name your price.
April 17th, 5 pm - 6:30 pm MDT
Aug 5th, 5 pm - 6:30 pm MDT
You Do Not Need More Chickens First
If you sell 10 dozen a week and raise your price by $2, that’s $20/week. That’s over $1,000/year.
You Do Not Need More Chickens First
You just need the confidence to sell the eggs you already have for more money per dozen.
Most people think the next move is more chickens. More birds, more eggs, more income. That only works if what you already have is actually selling consistently and at the right price.
Most chicken keepers are undercharging and don’t realize it. If you’re even $2 off and moving a few dozen a week, that’s real money gone over a season. Not because you’re not working, but because the system isn’t dialed.
And it’s not just the number. If buyers don’t understand the value, your eggs don’t look intentional, or sales are hit-or-miss, raising your price alone won’t fix it. Adding more chickens definitely won’t. It just gives you more eggs to push and more feed to pay for.
Most small flocks already produce enough to make money. What’s missing is a clear way to price, present, and sell them on purpose.
Once that’s working, then you scale. Until then, more chickens just means more pressure.
This is about getting your current flock to actually pay you back.
What You'll Learn
Know what your eggs really need to sell for
Most people pick a price that “feels right.” That is how you lose money slowly.
You’ll learn how to actually think through your cost per dozen, what margin you need, and what your eggs should sell for if you want this to be sustainable.
So instead of guessing…you’ll have a number you can stand behind.
Stop pricing from guilt, fear, or what everyone else is doing
Most small flock owners are not pricing strategically....they are pricing emotionally.
“I don’t want to overcharge.”
“I don’t know if people will pay that.”
“Well, the farm down the road charges this…”
You’ll learn how to break out of that and price based on: your product, your process, and your dream customer.
Show off your eggs like you give a cluck
People buy with their eyes first.
Most small flock owners treat this like an afterthought. That costs them money.
You’ll learn how to present your eggs so they look intentional, stand out immediately, and feel worth the price the moment someone sees them.
Create repeat customers instead of relying on random one-off sales
Selling a dozen once is easy. Building people who come back every week is where the money is.
Most small flock owners are stuck hoping they sell out.
You’ll learn how to turn one-time buyers into regulars, stay top of mind, and build a simple system so your sales become consistent instead of unpredictable.
What You'll Get
Leave the workshop with these tools...
"This is built to help you leave with clarity, not just motivation."
Leave the workshop with practical tools you can use right away
Egg Sales Worksheet - Fill in the blanks and know exactly how many dozen you can promise, what to charge, and what to tell your buyers. You will leave with a number, not a guess.
Egg Sales Playbook - The step-by-step system I use to run weekly egg sales without scrambling.
A 48-Hour Action Checklist - Five things to do in the next two days so this workshop doesn't just sit in your head.
Buyer text templates - Copy, paste, send. The exact messages to send to your customers and prospective egg buyers
"This is built to help you leave with clarity, not just motivation."
Leave the workshop with practical tools you can use right away
Egg Sales Worksheet - Fill in the blanks and know exactly how many dozen you can promise, what to charge, and what to tell your buyers. You will leave with a number, not a guess.
Egg Sales Playbook - The step-by-step system I use to run weekly egg sales without scrambling.
A 48-Hour Action Checklist - Five things to do in the next two days so this workshop doesn't just sit in your head.
Buyer text templates - Copy, paste, send. The exact messages to send to your customers and prospective egg buyers
"This is built to help you leave with clarity, not just motivation."
Leave the workshop with these tools...
"This is built to help you leave with clarity, not just motivation."
How I Figured This Out
Hi, I'm Sean Short.
And I learned how to sell eggs the hard way.
When I first started, I picked a price that felt okay. Then I ran the numbers.
Feed. Cartons. Gas. Time.
I wasn’t breaking even. I just didn’t know it yet.
That was the moment I realized that a lot of chicken folks are not undercharging because they are lazy. We work harder than most folks know. Most folks are undercharging because no one has ever shown them how to think about eggs like a business.
This workshop is me walking you through what I wish I knew sooner.
No More Feathered Freeloaders...
Live Workshop
Live workshop where you learn exactly how to turn your eggs into profit, so your chickens earn their keep.
We'll break down real pricing, how to present your eggs so people actually want them, and how to sell without feeling awkward or pushy. By the end, you will know what to charge, how to position your eggs as premium, and how to sell your eggs consistently.
Replay and Q&A Included
Replay inside Skool so you can go back through it at your own pace, plus attendees get a live Q&A where you can bring your exact setup, your flock, your pricing, and get real answers. You’ll leave knowing exactly what to do next and how to apply it to your feathered ladies.
This Workshop Is For You If...
Your eggs are better than the price attached to them.
Pricing still feels weird.
Know that your eggs are better than grocery store eggs.
Want a more predictable way to sell what you already have.
You are tired of guessing and ready to treat this like more than a hobby.
You have questions for someone who has been there before and wants to help.
Do I need a big flock for this to help me?
No. This is made for small flock owners that operate out of their backyard or homestead.
What if I am already selling eggs?
Good. This will help you tighten your pricing, presentation, and buyer communication so you can get paid what your worth.
What if I hate selling?
That is exactly why this workshop exists. This is not about becoming slick. It is about clearly communicate your value.
Will there be a replay?
Yes. You will get the replay inside Skool.
Is this about feed too?
Feed type does affects your margin, yes. But this workshop is focused on getting paid for your eggs.
Is this only for farmers markets?
No. This applies whether you sell from home, to recurring local buyers, or off your porch.
Do I need to have buyers already?
No. This will still help you think more clearly about pricing, positioning, and how to start selling.
Will this tell me exactly what price to charge?
It will help you think through pricing more clearly so you can stop guessing and choose a number with more confidence.
What should I bring to the workshop?
Know roughly how many eggs you are producing, what you are charging now, and where you sell (or plan to sell).
